Compliance · Question 11 of 12
A customer objects to the use of his data for profiling for advertising purposes. However, the company still needs the data to fulfill the contract. What is correct?
1 answer is correct. Hard
Show answer
Answer
- C Stop the profiling, keep using contract data
Explanation
An objection to direct marketing and related profiling must always be respected under Art. 21 GDPR. Processing for contract fulfillment remains unaffected.