Compliance · Question 11 of 12

A customer objects to the use of his data for profiling for advertising purposes. However, the company still needs the data to fulfill the contract. What is correct?

1 answer is correct. Hard

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Answer

  • C Stop the profiling, keep using contract data

Explanation

An objection to direct marketing and related profiling must always be respected under Art. 21 GDPR. Processing for contract fulfillment remains unaffected.

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