Comparative testing · Question 14 of 60
Which is a simple example of A/B testing?
1 answer is correct. Easy
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Answer
- C A shop sends two halves of its customer list a different offer each and keeps the more successful one
Explanation
An online shop splits its customer list into two halves and sends each half a different offer. The offer that leads to more purchases is used from then on. Many web companies use A/B tests in live operation in this or a similar way.